Insight. Empathy. Awe. Wonder. Whatever the emotional goals, the DNA within the video elements is assembled into a life of its own, communicating your story to the heart and mind. Reach the heart and you’ve reached the mind. How we feel leads to what we think.
Because of this, video is the most powerful of mediums. It’s the sequence before our eyes running fluidly with the sound in our ears that determines our next action.